Bruhm’s Success Story

In the 1970s, visionary industrialist Ram Mohinani set out to change how African families live. He founded Brühm (now styled BRÜHM) under the Mohinani Group’s legacy, aiming to make “technologically advanced yet affordable” appliances that thrive in Africa’s conditions. From the very beginning, every design choice – from the energy-efficient compressors to the rugged materials – was made with African homes in mind. Mohinani’s goal was clear: Bruhm products must be robust, with “zero tolerance for failure”, so they become a source of pride for local families.

Ram Mohinani

From Ghana to Global Households

Today Bruhm operates globally but is managed through Sara (Hong Kong) Limited as part of the Mohinani Group’s international network. Much of Bruhm’s production happens in Guangzhou, China, using modern manufacturing to keep costs low without cutting corners. Yet the heart of Bruhm remains in Africa. The brand has a massive footprint across the continent – from Nigeria and Ghana in the west to Kenya, Tanzania, Uganda, and Angola in the east and south. There are offices or service centers in each of these hubs to support customers and ensure the brand’s vision reaches millions. Over the decades Bruhm expanded beyond its original Ghana base, but it never lost that “Africa-first” DNA.

Innovation Built for African Homes

Bruhm’s growth mirrors its expanding product lines. In the early era (1975–2000s) the focus was on essentials like reliable gas cookers and chest freezers. As demand grew, Bruhm rapidly spread its distribution network across more than ten African countries. In recent years, the company even launched the Bruhm Black Series – a premium line that rivals high-end brands. For example, the Black Series includes 85″ UHD smart TVs, inverter air conditioners, and luxury four-door refrigerators, all designed for African needs. Despite the brand’s premium turn, Bruhm never abandoned affordability and durability. As Mohinani himself explains, the goal is for Bruhm to enter hearts and homes by delivering performance families can rely on.

Products for Every Corner of Home

Bruhm now offers appliances for virtually every room:

• Kitchen Cooking: Ranges and cookers, from a sturdy 4-burner model to an elegant 5-burner range. All have glass-topped work surfaces for easy cleaning, plus strong cast-iron pan supports. For example, the 4-burner BGC-5540IB standing cooker has a tempered-glass worktop and a gas oven with a double-glass oven door to lock in heat. This means even as you bake or roast, the cooker stays safe and efficient. Its reliable pipe-burner system ensures even flame distribution so meals cook thoroughly. The premium 5-burner model (BGC-8650IG) adds features like a rotisserie with timer and elegant mirror lid for extra flair.

Bruhm 80x60 5 Gas Burner Standing Cooker BGC-8650IG

• Cold Storage & Refrigeration: Chest freezers and refrigerators built to handle Africa’s heat. Bruhm’s freezers use inverter compressors for quiet, energy-saving operation, and often feature ultra-thin tempered glass lids so you can see contents without losing cold air. Consider the 242L inverter chest freezer – it combines powerful cooling with a sleek black-glass top. On the larger side, the 700L double-door chest freezer (CF BCD-700M) is “super tropicalized” – it can run continuously even when room temperatures hit 43°C. It even includes a built-in cool pack that keeps contents frozen for 10 hours during power failures. Such features mean market vendors and large families can preserve meat, fish or bulk food without worry. 

Bruhm CF BCD-700M 700 Litres Double Door Premium Chest Freezer

There’s also the 409L double-door beverage chiller (BBD-409M) – a sleek fridge ideal for shops or event spaces. With its dual tempered-glass doors, forced-air cooling and interior LED lighting, it displays sodas and juices in style while keeping them icy cold. (It even comes with a security lock for storefront use.)

Bruhm 409 Litres Double Door Beverage Chiller Refrigerator BBD-409M

• Entertainment: From cozy apartments to spacious living rooms, Bruhm TVs light up screens. The 65″ Bruhm QLED UHD Smart TV (model BTF-65V) delivers 4K picture quality and vivid color even in bright daylight. Its frameless design and high-gloss finish make it look like a work of art on the wall. The TV runs on the user-friendly Vidaa smart OS (with voice control), so the whole family can easily stream movies or football matches. A matching free wall bracket is even included, making installation hassle-free.

Bruhm 65 Inch QLED UHD Smart TV With Free Wall Bracket BTF-65V

• Everyday Essentials: Bruhm also offers other home appliances – washers and dryers for laundry, blender and microwave ovens for the kitchen, and efficient water dispensers. Every Bruhm product, no matter how small, carries the same commitment: built to handle tough conditions (dirty loads, heavy use, even dusty power lines) while being affordable.

 

Bruhm 12 KG Front Load Inverter Washer with BLDC Motor BWF-120H

Made for Africa’s Challenges

What truly sets Bruhm apart is its localization. Unlike many global brands that ship one-size-fits-all models, Bruhm designs appliances specifically for African homes. Its engineers know regional realities: frequent power surges, high humidity, and extreme heat are the norm in many cities. So each product is stress-tested for those scenarios. For example, Bruhm freezers include voltage stabilization circuits (safe from 187V up to 276V) and extra-thick foam insulation. Air conditioners and fridges have compressors rated for tropical climates. Even the electronics – like the TV’s smart OS – are geared to run smoothly on unreliable internet. This “Africa-first” strategy has let Bruhm flourish: families trust that the fridge will still keep cool when the lights flicker, and the cooker will light up even if the stove pipe is dusty.

All these innovations support Bruhm’s founding promise: to delight customers by solving real problems with robust yet affordable technology. As the founder emphasizes, Bruhm aims to be “loved, trusted, adored and admired” by modern African families.

Discover Bruhm at Alabamart

Whether you’re freezing meat for the rainy season, cooking a celebratory meal, or enjoying a movie night, Bruhm has you covered. To experience Bruhm’s range first-hand, visit Alabamart – Nigeria’s #1 home & kitchen appliance store. There you’ll find all the latest Bruhm models (from the sturdy 242L inverter chest freezer to the elegant 65″ UHD TV) with great prices and official warranty. With a few clicks or a store visit, you can bring Bruhm’s quality and innovation into your home.

In the end, Bruhm’s story is the story of empowered families: a humble vision from Ghana grew into a pan-African powerhouse, and now each Bruhm appliance is a testament to that journey. When you choose Bruhm – whether at Alabamart or beyond – you’re choosing decades of experience, passion for design, and a pledge that your home always has the best technology made for Africa.