Electronic brands and success story (kenwood)
Alabamart Blog DptIn 1947, a quiet revolution began in a small kitchen appliance company that would change the world. Founded by the visionary Kenneth Wood, Kenwood Limited, not to be confused with the Japanese electronics brand of the same name that specializes on radios and all round sounds, started with something as simple as toasters. But this was no ordinary company, and Wood was no ordinary inventor. But I doubt good ol wood knew he was about to turn British kitchens into culinary powerhouses.
Kenneth Wood
The 1950s brought a seismic shift. Kenwood introduced the Kenwood Chef, a groundbreaking food mixer that didn’t just mix ingredients—it mixed up the entire way people approached cooking! Homes across the UK couldn’t get enough of it. At the time, The Chef wasn’t just an appliance; it was a status symbol, a tool that made everyday cooking feel extraordinary. It sparked a kitchen revolution, and Kenwood was at its epicenter.
Kenwood Chef
With momentum growing by the day, Kenwood hit yet another home run in 1952 with its first food processor. This wasn’t just a product—it was a statement of intent. Kenwood was here to stay, and they were going to lead the charge in transforming kitchens everywhere. Then came the 1960s, and Kenwood took things up a notch. They moved into a state-of-the-art headquarters in Havant, Hampshire in 1962, signaling that something BIG was coming. And in 1967, they did it again, launching the Trimixer—an all-in-one tool that made blending, chopping, and mixing feel like magic. But this was just the beginning.
Fast forward to 1979, and Kenwood unleashed its first full-sized food processor, securing its place as a global leader in kitchen innovation. But success wasn’t without its challenges. As the 1980s roared in, competition from heavyweights like Braun and KitchenAid turned up the heat and reducing the demand of Kenwood as there were others to get from. Kenwood faced a choice: think smart or perish, of course, a smart way is the way to go. Kenwood opened its first factory in China in 1989, a daring move designed to cut costs and stay competitive. But while others stumbled, Kenwood soared as they were producing steadily with relatively cheaper labor. With this, They didn’t just survive the 1990s—they thrived. What followed was Expanding their lineup to include blenders, kettles, and toasters, they diversified like never before. Kenneth Wood’s dream was still alive and kicking.
However, 1997 brought a moment of reflection when Kenneth Wood passed away at 81.
Kenneth Wood's burial stone
His era had ended, but his vision hadn’t. In 2001, the story of Kenwood took a thrilling turn when Italian powerhouse De'Longhi swooped in with a game-changing acquisition.
The story of De'Longhi begins in 1902, founded by the De'Longhi family as a modest industrial parts workshop. Like Kenwood, De'Longhi had bigger dreams. But this story is about kenwood so Fast forward to the mid-20th century, and De'Longhi had become a major player in the portable heater and air conditioner markets. Yet, their ambition didn’t stop there. De'Longhi wanted to dominate every corner of the home appliance world.
And then, Kenwood happened. The 2001 acquisition of Kenwood wasn’t just another business move—it was a merger of giants, creating a superpower in the global home appliance industry. This gave De'Longhi access to Kenwood’s Chinese factory, supercharging their production capacity while keeping their design and engineering roots firmly planted in Italy.
But De'Longhi was far from done. In 2012, they pulled off a masterstroke, acquiring the perpetual rights to manufacture Braun-branded small appliances from Procter & Gamble. Then in 2020, they made headlines again with the acquisition of Capital Brands, the makers of NutriBullet, for €420 million.
Meanwhile, Kenwood wasn’t resting on its laurels. Under De'Longhi’s leadership, they continued to innovate fearlessly. In 2020, they unveiled the Cooking Chef XL, a cutting-edge kitchen marvel featuring smart technology like touchscreen controls and app connectivity. As of then, it was the future of kitchen appliances.
Kenwood Chef 2
Fun fact–Kenneth Wood’s inspiration for the iconic Kenwood Chef came from seeing a meat mincer in a butcher’s shop. He wondered, “Why not bring that efficiency into home kitchens?” That simple thought sparked a global revolution that continues to this day.
Today, Kenwood and De'Longhi are unstoppable forces in the world of home appliances. Kenwood’s commitment to craftsmanship, durability, and cutting-edge tech is matched only by De'Longhi’s sleek design, bold strategy, and relentless pursuit of innovation. Together, they are reshaping homes and redefining what’s possible—one kitchen, one appliance, and one bold move at a time.
Kenwood’s Legacy of Excellence
What sets Kenwood apart from other brands is its commitment to quality, craftsmanship, and constant innovation. For years, Kenwood has maintained a reputation for creating durable, reliable products that stand the test of time—whether you’re using a blender to make smoothies or a vacuum cleaner to freshen up your home. Their focus on combining functionality with sleek design has made them a global leader in home appliances. Kenwood isn’t just content with sticking to one category. They’ve branched out to offer products that help you grill your suya, blend your favorite fruits, steam your clothes, and clean your house—all with the same level of excellence.
How Kenwood is Revolutionizing Nigerian Homes
Kenwood’s impact on Nigerian homes has been nothing short of remarkable. From East to west and north to south, Kenwood appliances have become must-haves for their durability, premium quality, and ability to keep up with the vibrant, fast-paced lifestyle of Nigerian households. Here’s a breakdown of some of Kenwood’s hottest products that are making waves across the country:
1. Kenwood Grill:
Grill
Grilling suya, chicken, or fish has never been simpler! Forget about struggling with coal fires or giving up when NEPA “takes light.” The Kenwood Health Grill, powered by a strong 1800W motor, heats up fast and ensures even cooking every time. Whether you’re making crispy sandwiches or juicy steaks, this grill is built for the Nigerian kitchen. With adjustable grill positions and temperature control, you’ll enjoy perfect results every time. Its sleek, non-stick design makes cleaning a breeze, and healthier cooking is guaranteed with less oil.
2. Kenwood Garment Steamer
Whether you're getting ready for an owambe or shaking off the effects of Lagos traffic, the Kenwood Garment Steamer has your back! With its rapid heat-up and powerful 2L tank, it smooths out even the toughest wrinkles in minutes—no more stressing over an iron. From clothes to curtains, this steamer refreshes everything, making you look sharp and polished.
Works on clothes, curtains, and more!
3. Kenwood Blender and Smoothie Maker
Whether you're whipping up a quick smoothie or blending pepper for your favourite stews, Kenwood Blenders have got you covered. These high-powered machines are built to handle anything, from crushing ice to preparing sauces in just minutes. If you’re on a fitness journey, Kenwood blenders are the ultimate fit-fam companion, helping you power through meal prep with ease.
Blender
This is not your average blender; it’s a high-performance machine with a 3-litre glass jar that can blend, crush, and heat your ingredients all in one go. Think about it: soups, sauces, smoothies, and even ice crushing, all done with precision using 10-speed settings and 6 automatic programs. Whether you want to pulse for finer textures or use the smart blend feature for smoothies, you’re in total control.
The Kenwood Blender isn’t just about power, it’s about convenience.
4. Kenwood Juice Extractor
Juice Extractor
Now, if you want to elevate your kitchen game even further, meet the Kenwood Juice Mixer—your ultimate culinary powerhouse. This isn't just a juice extractor; it's a versatile mixer designed to handle everything from kneading dough to whipping delicate batters with ease. With its powerful motor and precise speed control, the Kenwood Juice Mixer makes quick work of any task you throw at it. Whether you're mixing, whipping, or juicing, its planetary mixing action ensures that every ingredient is thoroughly blended and incorporated, giving you perfect results every time.
Juice Extractor
The Kenwood Juice Mixer is not just about performance—it's built to last. With high-quality materials and a robust motor, this mixer is designed for long-lasting performance, making it a reliable companion in your kitchen. Whether you're juicing fresh fruits or preparing dough for your next baking masterpiece, this mixer can do it all.
5. Kenwood Vacuum Cleaner
Whether you're dealing with harmattan dust or cleaning up after a weekend party, the Kenwood Vacuum Cleaner is built tough for the Nigerian environment. Its powerful suction effortlessly lifts dirt, pet hair, and debris from all surfaces, leaving your home fresh and sparkling clean. With its convenient bag-less design, you can enjoy hassle-free cleaning—simply empty and rinse the dust canister, saving you the cost of replacement bags.
Vacuum Cleaner
This vacuum is equipped with a range of attachments to handle every cleaning need. From the crevice tool for tight corners to the dusting brush for delicate surfaces, no spot will be left untouched. Its HEPA filter captures 99.97% of microscopic particles, including allergens, providing cleaner air for your home. Thanks to its cyclonic technology, it separates dirt from air, optimizing airflow and enhancing performance for efficient cleaning.
Vacuum Cleaner
6. Kenwood Air Fryer
Craving fried food but worried about the extra calories? The Kenwood Dual Air Fryer is the perfect solution, allowing you to enjoy your favorite crispy dishes with up to 80% less fat than traditional frying methods. Now you can enjoy crispy akara, chicken, yam, and more—guilt-free!
Air fryer
Thanks to its rapid air circulation technology, this air fryer delivers the perfect crunch without the excess oil, making it an essential kitchen appliance for healthier eating.
This innovative air fryer features dual zone cooking, giving you the ultimate flexibility to prepare two different meals simultaneously or combine them for larger portions. With its sync function, both dishes will finish cooking at the same time, ensuring a perfectly timed meal, every time.
Air fryer
But that’s not all—the Kenwood Dual Air Fryer is more than just a fryer. It offers versatile cooking options including baking, roasting, grilling, and even dehydrating. Whether you're making crispy fries, grilling juicy chicken
Why Kenwood is a Nigerian Favorite
Built to Last in Nigeria
Kenwood appliances are designed to handle the unique challenges of the Nigerian environment. From power surges to long cooking hours, these products are made to last, ensuring you get the most value for your money.
Affordable Yet Premium
Despite their premium quality, Kenwood appliances are competitively priced for the Nigerian market. You don’t need to break the bank to own a top-tier blender or air fryer. Kenwood’s affordability makes it accessible to households across Nigeria.
Strategic Partnerships
Kenwood has partnered with local distributors and retailers, ensuring their products are widely available across the country. Whether you're shopping online or visiting a local store, you can easily find Kenwood appliances without walking around the whole Balogun market .
Where to Buy Kenwood Products in Nigeria?
If you’re ready to upgrade your home with Kenwood products, look no further than AlabaMart—Nigeria's Top online electronics store for high-quality appliances. Whether you need a blender for your smoothies, an air fryer to make healthier meals, or a garment steamer to keep your clothes wrinkle-free, AlabaMart has it all. With competitive pricing, fast delivery, and excellent customer service, shopping for Kenwood products has never been easier.
