Electronic brands and success story (part 8 TCL)
Alabamart Blog DptIn Nigeria, where every day brings laughter, drama, and the vibrant rhythm of Afrobeats, let Alabamart, your number 1 electronic store, guide you through the history of TCL, a brand now as integral to our homes as our love for jollof rice.
The Birth of a Giant
Li Dongsheng
Back in 1981, as national tensions flared with Cameroon and Nigeria over border issues, TCL began its journey in Huizhou, Guangdong, China, under the name TTK Home Appliances Co., Ltd., founded by Li Dongsheng. This was when China was opening up its economy, providing fertile ground for new enterprises. Initially, TCL's focus was on manufacturing audio cassettes, a product that resonated with the era's technology.
Audio cassettes
Fun Fact: In those early days, TCL's cassettes were so popular among music lovers that they were sometimes referred by locals as "the soundtrack of China's economic reform!
The Rebranding and Growth of TCL
By 1985, TCL faced a trademark dispute with the Japanese company TDK, prompting a rebranding effort. The new name, TCL, was derived from "Telephone Communication Limited," signaling a strategic shift towards telecommunications equipment. This pivot was crucial for TCL's growth, aligning with China's rapid modernization and the global surge in demand for communication devices.
TCL's Milestones in Innovation and Expansion
In the landscape of global electronics, TCL has carved out a unique narrative of growth and innovation. Here are some peak moments in TCL's history:
-
1986: A Brand Name Goes Global
TCL made a significant stride in 1986 when it became the first Chinese company to register its trademark in English. This move was not just about branding; it was a strategic decision to facilitate TCL's international expansion, opening doors to markets beyond China by aligning with global business practices.
-
1989: Pioneering Cordless Communication
Three years later, in 1989, TCL introduced China's first cordless phone, marking a groundbreaking step into the home appliance sector. This innovation showcased TCL's capabilities in electronics and set a precedent for its future advancements in telecommunications.
-
1992: Venturing into Televisions
The year 1992 marked TCL's entry into what would become its flagship product line - televisions. With the 11 Series Audio CRT TV launch, TCL began its journey in the TV market, which would later define its brand identity and market presence. This was a crucial transition from audio to visual entertainment, reflecting evolving consumer trends and technological advancements.
Old TCL TV
-
1997: Financial Empowerment through Listing
By 1997, TCL was poised for a significant financial leap by listing on the Shenzhen Stock Exchange. This action provided the capital needed for further expansion but also enhanced its visibility and credibility in markets. The funds raised were pivotal in fueling TCL's aggressive growth strategy.
-
1999: Stepping into International Markets
TCL's expansion took a new turn in 1999 with its venture into its first overseas market, Vietnam. Additionally, in the same year, TCL started producing air conditioners with the establishment of the TCL Air-conditioner Business Unit. This move laid the groundwork for TCL's broader global strategy, setting the stage for it to become a recognized name in consumer electronics worldwide. Here, TCL tested the waters of international business operations, learning to adapt to different market dynamics.
-
2000: Strategic European Entry
In 2000, TCL acquired a 67% stake in Schneider Rundfunkwerke, a German company, gaining access to the European market and brands like Schneider, Dual, and Albona. This acquisition was a strategic move to enhance its product offerings and brand portfolio in Europe.
-
2003: Ambitious Global Partnership
An ambitious venture was launched in 2003 with Thomson SA of France, forming TCL-Thomson Electronics (TTE) with the aim of becoming a major player in the global TV market. While this joint venture intended to leverage the strengths of both companies, it encountered challenges due to cultural differences, strategic misalignment, and economic downturns, leading to its dissolution by 2007. This experience taught TCL valuable lessons about international partnerships and the complexities of global market integration.
-
2014: Leading in Display Innovation
TCL made a significant leap in 2014 by introducing the world's first big-screen QLED TV, positioning itself at the forefront of display technology with quantum dot color enhancement. This innovation marked TCL's commitment to pushing the boundaries of visual technology.
TCL 65 inches 4K Smart QLED Google TV
Fun Fact:
In 2014, TCL was recognized in the Guinness Book of World Records for creating the world's biggest curved UHD TV with 110 inches of awesomeness, overtaking the previous holders which was the Samsung 105-inch curved tv
TCL 110 UHD TV
-
2019: Enhancing Viewing Experience
In 2019, TCL launched the world's first Mini-LED TV, a technology offering superior contrast and local dimming, thereby enhancing the viewing experience. This move further solidified TCL's reputation as an innovator in TV technology.
-
NXTPAPER Display: Eye Comfort for the Modern Viewer
Recognizing the need for eye comfort due to increased screen time, TCL developed NXTPAPER, designed to reduce blue light and glare, blending digital with paper-like visuals. This technology was aimed at providing a healthier viewing experience, particularly for those engaging in prolonged use.
By 2020 TCL showed that it isn't just about producing high-quality electronics; they're about celebrating the everyday legends among us. They launched the "Born a Legend" campaign, inviting consumers worldwide to share their triumphs, much like how each Nigerian has their own legendary story, whether it's mastering the perfect jollof rice recipe or overcoming local challenges. With hashtags like #BornALegend, TCL connected with its audience by recognizing that everyone has a moment where they shine, just like when you watch your favorite Nollywood drama on a TCL TV. This engagement strategy not only increased brand visibility but also fostered a community around personal achievements, resonating deeply with the idea that in our homes, with our TCL products, we're all legends in our own right.
TCL Products in Nigeria
Done with the history, let's look at the current TCL, their products and Where you can get authentic products that match the price
Televisions
TCL is mostly known for its TVs, TCL TVs has over 3 decades of improvements which has made them amongst the top brands when TV is mentioned.
TCL 98 inches 4K Ultra HD Smart QLED Google TV
TCL 75 Inch Smart Tv QLED 4K Ultra HD
TCL 55 Inch 4K Ultra HD Smart Tv, Google TV
Air Conditioners
TCL's air conditioners at Alabamart were picked with Nigerians in mind, designed for efficiency and comfort, and tailored for Nigerian homes:
The TCL air conditioner features an inverter stabilizer for voltage protection, achieves 5-star energy efficiency, and uses smart airflow technology for efficient cooling. It comes with a 2-year warranty on the unit and a 5-year warranty on the compressor, offering reliability for Nigerian consumers seeking a durable cooling solution.
TCL 2HP Floor standing Inverter AC
TCL 2HP Inverter Split AC With FREE Installation Kit
Offers an inbuilt inverter stabilizer for voltage protection, and boasting a 5-star energy efficiency rating with up to 30% energy savings. It includes smart airflow and AI inverter technology for optimal cooling, works efficiently in extreme climates, and features a healthy filter for better air quality. With a wide voltage range, various modes like Generator, Eco, Sleep, and Mute, and the convenience of on-the-go control, this AC ensures comfort and safety. It also comes with a free installation kit, uses pure copper pipes for longevity, and is backed by a 2-year warranty, making it a smart, reliable choice for those seeking a long-term cooling solution.
Refrigerators
TCL refrigerators on Alabamart combine functionality with modern aesthetics and offer models like the 425L Double Door with no-frost systems and energy-saving features, catering to the needs of Nigerian households.
TCL Double Door Refrigerator:
TCL 425L Double Door REFRIGERATOR
This TCL refrigerator offers a spacious no-frost design with precise temperature controls for various sections and is energy-efficient. It includes a 1-year warranty on the refrigerator and a 5-year warranty on the compressor, emphasizing Alabamart's dedication to customer satisfaction and product durability
TCL Side-by-Side Refrigerator with Smart Inverter Compressor
Freezer
Fun fact: A story circulated in Gwarinpa, Abuja about a new owner of the TCL refrigerator who, after getting it himself for his big family, couldn't get the door to close. When he went back to the store to pour his anger from the over priced refrigerator that can’t even close, it turned out they had forgotten to remove the sticker on the door that said "PULL TO OPEN," and after a good laugh, He took it home. Maybe if he ordered from alabamart and asked for installation services he wouldn’t have wasted his time and energy
Soundbars
TCL's soundbars at Alabamart are geared towards enhancing your entertainment experience with quality audio solutions, including the TS3010 and TS8132, provide high-quality sound with options like Dolby Atmos, enhancing the entertainment experience in Nigerian homes.
-
TCL 2.1 Channel Soundbar TS3010:
TCL 2.1 Soundbar with HDMI 200W Wireless Subwoofer
-
Features: Offers clear sound with a wireless subwoofer for deep bass, designed for easy setup with various connectivity options like HDMI and Bluetooth.
-
This soundbar is noted for its quality audio output at a competitive price point, with a warranty ensuring peace of mind for Nigerian buyers looking to upgrade their TV sound.
-
TCL 5.1.2 Channel Dolby Atmos Soundbar TS8132:
TCL 5.1.2 Soundbar with wireless subwoofer
-
Provides an immersive cinematic experience with Dolby Atmos and a wireless subwoofer, perfect for movie nights or music listening.
-
This model is highlighted for its advanced audio features, and like other TCL appliances, it's backed by warranty options, emphasizing Alabamart's service quality.
Washing Machine
TCL 10KG FRONTLOAD WASHING MACHINE + DRYER WASH / 6KG DRY INVERTER
With Fast Washing and Drying, your laundry is done quicker, saving you time. The DD Motor ensures quiet and durable operation, while Air Wash and Spray Wash technologies provide a thorough clean, removing odours and stains effectively. Maintenance is made simple with the Drum Clean feature, which keeps the machine hygienic. The Sound Off Function offers a quieter operation for those who prefer silence during the wash cycle. You can schedule your wash with 24-Hour Delay, fitting laundry into your busy day. Additional features includea Safety Lock to prevent accidental interruptions, Memory Backup to resume where it left off after a power cut, and the TCL Honeycomb Drum which protects your clothes while ensuring a gentle wash.
TCL's product range at Alabamart.com showcases how the brand meets the diverse needs of the Nigerian market with technology that's both innovative and practical, supported by robust service and warranty assurances.
Market Position:
TCL has emerged as a powerhouse in the consumer electronics landscape, particularly dominating the television market. They've secured the prestigious Global Top 2 TV Brand ranking consecutively in 2023, showcasing their formidable presence. Their strategy is a blend of aggressive pricing to capture market share, especially in emerging markets like Nigeria, and a relentless focus on technological innovation to vie for the premium segments.
Conclusion
So, whether it's the drama of Nollywood, the heat of the harmattan, or the joy of a well-cooked meal, TCL is here to enhance those moments with their wide range of appliances. Visit Alabamart, and let's make your home the talk of the town, or at least give you something to laugh about.
