Electronic Brands & Success Story (PART 3)

Electronic Brands & Success Story (PART 3)

Electronic Brands & Success Story (PART 3)


Hello and welcome back to our blog. This is the 3rd edition of “Brands & Success story '', here we get to talk about our favorite brands like LG and Samsung just like in our previous editions. We talk about how they started, have they stood the test of time? dropped out of the race? or improved with technology. This month’s brand is a brand We see, we know, and  we use. Oh and before I forget, if you’re looking for where to shop and get these brands of refrigerators, cooker. Air conditioner, e.t.c we sell it all here at www.alabamart.com. Other brands available are Sony, Binatone, LG, Panasonic, Hisense, Kenstar, Midea, Scanfrost, Thermocool, Konka, Nexus etc. 

For today our Focus is the Chinese electronics giant that has been turning heads and making waves in the industry till date. 





Hisense is a Chinese multinational electronics and home appliances company. It was founded in 1969 as Qingdao No. 2 Radio Factory, initially only producing radios. The owners of this radio company at the start probably didn’t know that This small radio factory would embark on a journey that would shape the future of electronics, which they did. Over the years, Hisense has grown into one of the largest electronics companies in China and has expanded its operations globally.



History of Hisense:


  • 1969-1980s:

    After its establishment as Qingdao No. 2 Radio Factory In the early1970s, Hisense expanded its product line to include televisions and began exporting its products all over china. During this period, Hisense gained recognition in China as a leading electronics manufacturer.


  • 1990s- 2000s
  • Hisense underwent significant restructuring for financial reasons and transformed into a joint-stock enterprise in 1995.

    The company’s diversified portfolio gave room for expansion into various consumer electronics especially in the  home, such as refrigerators, air conditioners, washing machines, and mobile phones. 

    Hisense formed partnerships with international companies like Whirlpool Corporation, IBM, and Hitachi to enhance its technological capabilities. By early 2000s Hisense’s rapid growth earned them the title of one of China's leading consumer electronics and home appliance brands.


    In 2003, Hisense and Hitachi established Hisense-Hitachi Air-conditioning System Co Ltd. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. They sell Hisense-Hitachi products in Japan. It operates a commercial air-con production facility in the Hisense Information Industrial Park.

    The company expanded globally, establishing subsidiaries and production facilities in countries such as South Africa, Australia, the United States, and Germany.



  • 2010s:

    Years later Hisense redirected it’s energy and  focused on innovation, product development, investing in research and development to introduce advanced technologies and By 2011, Hisense introduced its ULED (Ultra LED) television technology, aiming to provide improved picture quality and energy efficiency.


    In 2015, Hisense acquired Sharp Corporation's television manufacturing plant in Mexico, enhancing its production capacity and brand presence in North America.

    Hisense ventured into the smartphone market, launching a range of mobile devices.

    Hisense expanded its sponsorship activities in the sports industry, becoming an official sponsor of major events and teams like the FIFA World Cup.



  • 2020s:

    In 2020, Hisense became the official television sponsor of the Australian Open tennis tournament. They didn't just serve up aces on the court; they also installed a whopping 1,000 televisions around the tournament grounds. Now that's what I call a smashing way to make an impression! A notable feat is that Hisense launched the world’s first 100-inch ultra-short throw Laser TV  . For purchase of the Hisense laser head to alabamart to get it to your doorsteps within a few hours.


    The company also pursued partnerships with content providers and streaming platforms to enhance the user experience of its smart TVs.

    In late 2019, Hisense launched its Dual-Cell technology, aiming to improve contrast and picture quality in televisions.

    Hisense also invested in AI and IoT, integrating smart features into its products to create a connected ecosystem.



    Today, Hisense has over 80,000 employees and operates in more than 160 countries worldwide. The company has several subsidiaries, including Hisense USA, Hisense Australia, Hisense Europe, Hisense Mexico, and Hisense South Africa.

    With a wide range of products that cater to different segments of the market, Hisense has established itself as a leading manufacturer of electronic appliances worldwide. Their products are known for their durability, advanced features, and affordability, making them popular among consumers globally.


    Hisense produces a range of products, including televisions, refrigerators, air conditioners, washing machinessound bars, smartphones, and other kitchen appliances like microwave and freezers

    Their televisions come in various sizes and resolutions, including 4K and 8K, and are equipped with advanced features such as HDR, Dolby Vision, and Quantum Dot technology. Their refrigerators are equipped with features such as adjustable shelves, crisper drawers, and ice makers. Their air conditioners are equipped with features such as adjustable temperature settings, remote control, and air purification systems. And their washing machines are equipped with features such as multiple wash programs, automatic water level control, and inverter technology.


    Hisense isn't just about high-quality products or an overly serious business; they also know how to have fun. In fact, they've come up with some of the most memorable advertising campaigns. Imagine a Chinese TV show called "I Am a Singer" where celebrities belt out their favorite tunes. But here's the twist: Hisense decided to steal the spotlight by placing their logo on the microphone stands. Talk about taking branding to the next level!


    Hisense also knows how to handle everyday mishaps with a dash of humor. Take, for example, the tale of the Hisense TV owner who complained to customer service about their TV being too loud. You won't believe what happened, they had accidentally sat on the TV remote and cranked up the volume themselves! It's a laugh-out-loud moment that reminds us to double-check our surroundings before pointing fingers. And let's not forget the fridge fiasco. A Hisense refrigerator owner once called customer service to report that their fridge wasn't working. After some troubleshooting, they discovered the hilarious truth. The owner had unknowingly unplugged the refrigerator while vacuuming the floor! Who knew cleaning could be so chillingly comedic.

    So there you have it, folks! The extraordinary journey of Hisense, from radios to revolution. They started small but quickly rose to become a global powerhouse in the electronics industry. With their hilarious advertising campaigns, unexpected mishaps, and an unwavering commitment to innovation, Hisense has captured the hearts and laughter of consumers worldwide. Hope you enjoyed it and you now know more about the Hisense Electronics brand than 80% of earth’s Population (Note: There is no research or data to support this claim)

    In Summary, If Hisense needs electricity, They will find a way to Manufacture it !


    Below are some Hisense products you can check out

    1.Hisense 3.0hp Floor Standing

    2.Hisense 240 liters Chest Freezer

    3.Hisense 758L Showcase Beverage Chiller refrigerator

    4.Hisense 50 Inch UHD 4K Smart tv

    1. Hisense 702L Double Door Chest Freezer



      Source:  https://en.wikipedia.org/wiki/Hisense

      Back to blog

      Leave a comment

      Please note, comments need to be approved before they are published.